Cana was a startup with a bold idea. Instead of shipping water in trucks for every beverage on the market, what if you could print drinks at home using emerging technology and a tiny set of ingredients? They were exploring everything from sparkling water to juice to cocktails, and the results were surprisingly good. I joined the team to help shape how this vision would be expressed digitally.
I was brought in to build Cana’s digital design system and to create the launch visuals that introduced the idea of printed beverages. We developed a simple “flavor” language that translated taste into color and form, giving the tech an identity people could understand at a glance. The work was created in about a month to spark investor interest and set the foundation for future brand development.