Leading Tier One Running Work
Under Joshua Moore, Head of Nike Digital, I led Tier One creative for Nike Running, shaping campaigns and digital activations from concept to launch. I worked closely with the Global Brand Design team to develop ideas inside the running category and ensure every detail was aligned with the brand’s vision.
Bringing Air Zoom Elite to Life
The Air Zoom Elite campaign was one of my favorite projects at Nike. I directed the digital execution across apps and platforms and helped build a story centered on the athletes who inspired the shoe. The Nike campus in Beaverton became part of the narrative, giving the work an authentic look at how Nike collaborates with elite runners to create performance-driven products.